Meet Courser: The Performance Technology Sneaker Reimagined for the Luxury Market

Courser

When it comes to luxury footwear, the performance sneaker category often gets overlooked. While we may splurge on designer stiletto heels or exotic skin leather boots to make a high-end style statement, we often settle for mainstream brands when it comes to casual wear. Enter

Courser

, a burgeoning sneaker brand founded by industry veteran Johnny Kraljevich, who spent over 25 years of his career creating clout for legacy labels like Ralph Lauren and Coach.

At $595 a pop, Courser sneakers don’t come cheap, but that’s entirely intentional. Handcrafted in Italy in small batches, Courser delivers a meticulous blend of artistry and innovation — resulting in a rare footwear experience designed to enhance any lifestyle effortlessly. The shoes are made of the finest, most supple materials that conform to your feet combined with striking design elements like metallic touches, hand-selected animal skin trims, and bold, brilliant colors, to name a few.

At first glance, Courser seamlessly fills a void in the luxury space by defining a new direction in the footwear category, but we had a hunch that Kraljevich had a bigger story to tell. Keep reading to learn more from the visionary on how he got his start and where he wants to take the future of footwear.