← Back to Atlas
Fashion
June 10, 2016

Rag & Bone’s Men’s Project Showcases Diversity in Fashion

advertisement

Photo/Video Credit: Rag & Bone

There’s been a lot of talk in recent years about brands representing “real women.” Arguments have been made that women of different shapes, sizes, ages, ethnicities and creeds are being greatly misrepresented in the fashion industry, but has anyone stopped to consider how men are portrayed? Fashionable men are more than chiseled abs and come-hither eyes. Rag & Bone's newly launched Men’s Project is a video and photo series that turns the spotlight on a diverse cast of men from various artistic backgrounds and showcases them in a personal and intimate way.

advertisement
The project stars musicians Mauro Refosco, Honor Titus, Wiz Khalifa and Joey Waronker; photographer David Flinn; actor and director Harvey K…

Pieces of the project will be released throughout the year to coincide with the arrival of new collections and seasons in place of traditional campaign ads. “The Men’s Project goes beyond a typical fashion campaign; this is what we’re all about. It’s our unique way to innovate in the creative sphere. We want to create a direct connection with our audience by creating imagery that speaks to the diversity of the Rag & Bone man,” added David Neville, Rag & Bone Co-CEO. The first series released is a photo and video of John Turturro, who was shot and filmed in his Brooklyn neighborhood.

advertisement

Related

→ Hockerty’s New Travel Suit Brings Performance Technology to Tailored Menswear→ Father’s Day Gifts for Foodies and Fashionistas→ The Luxury Menswear Brands Celebrities and Business Leaders Wear in 2026